On December 1st, I went to the special launch event for Joan Kim‘s collaboration with NEOGEN – Joan Day & Night Cream. If you don’t know who Joan Kim is, she is a Youtuber who, in her own words, started using Youtube as a platform to document her life in motion. She has two channels (main & vlog) where she shares snippets of her life, products she’s using, and a whole host of different lifestyle-related content.

I was really excited for this collaboration because I trust Joan’s opinion. I know I’m biased because I’ve been following her on and off for a while, but in most of her product reviews, she’ll only post her opinion after using a product for some time. It’s that level of care that I automatically assumed would go into any product she would have a hand in herself. The event was really informational and confirmed my preconceived idea that Joan did take her time and was very actively involved in the formulation of this product.

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